The creator of How To with John Wilson has returned with his first film, a documentary about how to sell a documentary about concrete
As mayor of New York City, Zohran Mamdani has frequently demonstrated impressive media savvy, but arguably nothing has proved his genius for in-the-know promo more than a video, released in April, with the documentarian John Wilson.
The spot, in support of the mayor’s plan to reduce the presence of the city’s ubiquitous sidewalk sheds, suggested that either he or someone on his team was a fan of How To With John Wilson, the film-maker’s cult-beloved HBO series that remains a taste signifier for alt-humorous New Yorkers. And for good reason: over three near-perfect seasons, Wilson, armed with his ever-present camera and diffident, memoiristic narration, explored the city’s disintegrating streets with a singular eye for the weird and unintentionally hilarious, turning the most mundane of NYC preoccupations – public restrooms, parking spots, scaffolding – into profound meditations on the glories, indignities and absurdities of modern life.
