Preppy is back in the zeitgeist, says designer, blending sportswear codes and collegiate chic at New York show
Tommy Hilfiger’s front row was a slam dunk. The Knicks are the kings of New York right now, so scoring Josh Hart, Karl-Anthony Towns and Miles McBride, three of the team’s stars, for the guest list of his New York catwalk show was a victory. Travis Kelce, who is co-designing another upcoming collection with Hilfiger and had been rumoured to attend this event with his new bride, was a no show, but you can’t win them all.
Tommy Hilfiger is all about sport. The design vocabulary of oversized jerseys, team stripes, rugby shirts and letterman jackets draws heavily on the visual language of the stadium. Kelce, whose NFL tunnel walks have become a catwalk of their own, is the latest in a line of sporting ambassadors that includes Thierry Henry, Rafael Nadal and Lewis Hamilton. Hilfiger has long stood for a certain glossy stars-and-stripes Americana – its graphic red, white and blue logo is a riff on the flag – but American identity is delicate cultural territory right now. Sport, which unites audiences across all backgrounds and political allegiances, gives the brand a wholesome place to congregate. “People really like him,” Hilfiger said backstage, explaining why he chose to collaborate with Kelce. “He’s really humble, down to earth, sweet, fun, and funny. And a superstar athlete.”
