According to a new report by Omdia, India’s smartphone shipments fell by 26% to 35.8 million units in the third quarter (July to September) compared to the same period last year. Thus, Q3 2026 saw the lowest smartphone shipments since 2016, despite the start of the festive season. Higher prices and cautious consumer spending were to blame, unsurprisingly, and the latter is most likely caused by the former, so these aren’t even really two reasons.
Samsung regained the top spot for the first time since Q1 2024, shipping 6.7 million units, for about 19% of the market. Its top sellers were…