Researchers already know that humans have a tendency to use egocentric anchoring—a cognitive bias in which people use their own preferences, beliefs and perspectives as a mental starting point (or anchor) to understand or predict what another person thinks, feels or prefers. This is not necessarily a sign of selfishness or self-importance, but a way for us to better understand others.
Judging strangers' preferences may actually be easier when they're less like our own
