Samsung has just published the results of a survey on how Europeans choose which smartphone to buy. It covered 5,001 consumers aged 18 and over in France, Germany, Italy, Spain, and the UK. According to the findings, people pick a phone based on what they do today, but also on what they’d like to be doing in the future.
66% of those surveyed chose their current phone with at least one interest they wanted to pursue in mind. These ranged from entertainment and side hustles to gaming, travel, and content creation. Almost half (46%) consider their ambitions when making technology choices, and…
