This idea has suddenly gained huge popularity online. But is it just a way to sell us more products – and could it potentially damage our skin?
Gone are the days of the speedy shower; a quick lather with a squirt of shower gel will, apparently, no longer cut it. Double cleansing – once the remit of facial skincare and shampoo routines – has steadily trickled into body-care, too. But should you simply stock up on twice as much shower gel? Is it any more hygienic? And how clean do we really need to be?
As always, TikTok – or rather, #ShowerTok – has a huge number of devotees to this new trend. “Double cleansing will change your life,” says self-care advocate Xara Beqele (@xarabeq) in a video that has almost 10,000 likes. “I think double cleansing is the most effective thing I have added for my shower. I just smell better, feel clean.” Likewise, digital creator Terree Ann (@terreetaughtme) calls double cleansing the body a “hygiene must”. “If you are only washing your body with a hydrating body wash, that’s like washing your body with lotion,” she says in a video that has been shared more than 6,000 times. “If you’re only going in with a scented body wash on top of unclean skin, that’s like spraying Febreze to try to mask the funk instead of properly removing it.” Perhaps it’s no surprise, then, that recent research found gen Zs take longer showers than any other age group – despite being most anxious about the climate crisis.
