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EU News Forge > Blog > Entertainment > Generative AI Still Needs Artists’ Judgment, Says Netflix’s Eyeline GenFX Chief James Rustad at Busan
Entertainment

Generative AI Still Needs Artists’ Judgment, Says Netflix’s Eyeline GenFX Chief James Rustad at Busan

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Last updated: October 10, 2026 12:50 pm
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1 day ago
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Generative AI can widen the options for a visual effects shot, but artists still decide which of them serve the story, according to James Rustad, global head of GenFX at Eyeline, Netflix’s in-house VFX studio. Rustad made the case at an InnoAsia session “Making What’s Next: Generative AI and the Future of Filmmaking at Eyeline,” […]

Source: Variety

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